Benefits of Using Branded Event Umbrellas at Your Next Event

With spring already underway and summer just around the corner, now is the perfect time to prepare for another busy event season. If you want to really make an impact on guests, clients, and passersby, branded umbrellas are a great investment.

At Indoor Outdoor Imports, we’ve supplied high-quality branded umbrellas for more than 30 years. Throughout this blog, we’re going to cover the major benefits of using them at your next event.

Read on to learn more!

Visibility

Whether it's an eye-catching colour or a distinctive logo, branded outdoor umbrellas instantly improve your level of visibility. This can be a real advantage if you’re setting up in a competitive environment, such as an outdoor market, a convention, or a busy festival. 

Unlike a standard market umbrella, custom branding offers a certain level of freedom and choice around how you want to present your business to the world. In these crowded spaces, standing out can make all the difference.

Custom branding also gives you the freedom to present your business exactly how you want. From bold colour choices to sleek and sophisticated designs, the way you style your umbrella essentially becomes an extension of your brand identity.

Brand Awareness

Branded umbrellas are a great way to build brand awareness. Whether you’re hosting an outdoor event or simply want to extend your brand’s reach, a well-placed, custom-printed umbrella helps to create a lasting impression. As people walk by or sit under your umbrella, they’ll see your logo and be more likely to remember you later on.

Think of it as mobile advertising that silently promotes your brand in a subtle yet effective way. If you’re amongst a maze of other businesses and promotional stalls, the right umbrellas could just be the reason why people choose you over competitors. This is why even the biggest brands still invest in branded apparel, adverts, merchandise or umbrellas.

Sturdy Materials and Construction

At Indoor Outdoor Imports, we’ve spent decades creating high-quality umbrellas that are functional, versatile, and long-lasting. Of course, this also includes our signature custom branding service, where we work with clients from all walks of life to make outdoor umbrellas that reflect their advertising needs.

Our commercial aluminium range is a standout, featuring durable aluminium frames combined with stainless steel fittings for maximum stability. Here are a couple of our most popular options with Australian businesses:

Commercial Aluminium Market Umbrellas

Features: This umbrella is built with a high-quality, powder-coated aluminium frame that provides strength and durability. It features a crank lift system and a heavy-duty, UV-resistant canopy available in various colours. The design includes a sturdy base for stability.

Benefits: Ideal for commercial use in outdoor dining areas or cafes due to its robust construction and easy maintenance. The aluminium frame is lightweight yet strong, ensuring long-term durability.

Squround Extra-Large Telescopic Market Umbrellas

Features: This umbrella stands out with its extra-large canopy and telescopic design, which allows it to fold down without removing the base. It features a wind-resistant structure and a UV-protective canopy that can be adjusted for optimal shade coverage.

Benefits: Perfect for larger areas such as outdoor event spaces or poolside areas. The telescopic feature makes it easy to store and manage, while the large canopy offers extensive coverage.

Shade and UV Protection

Aside from promoting your business, umbrellas serve a very practical purpose – keeping people comfortable. If your event is taking place outside, this will keep both staff and patrons well protected from Australia’s intense ultraviolet rays. 

As we covered in a recent article, we recommend investing in fabrics that are made from UV-resistant and weather-resistant materials. Look for umbrellas with tightly woven fabrics and high UPF (Ultraviolet Protection Factor) ratings, as these provide better protection from sun rays.

A branded market umbrella shields staff and guests from the harsh sun, and shows that you care about their comfort and wellbeing. Our commercial aluminium range is a perfect example. They have comprehensive UV Protection, as well as optional 100% solution dyed acrylic canopies available in a huge range of different colours.

Sustainability

At Indoor Outdoor Imports, we take sustainability seriously. This is why we use Permaset inks, an eco-friendly, water-based screen printing option that’s free from harmful solvents and toxic chemicals. If sustainability is a core value for your business, choosing branded market umbrellas printed with eco-friendly ink is a great way to align with your green goals.

This means you’re not only promoting your brand but also doing so in a way that’s kinder to the planet. If you want to learn more about our printing processes, feel free to give our friendly team a call on 03 9381 4333 or get in touch right here online!

Multi-Purpose

Branded market umbrellas aren’t just for a single occasion. They’re versatile enough to be used at a variety of events, from corporate functions and trade shows to outdoor festivals and community markets. And thanks to advancements in customisation, you can now choose from a range of sizes, colours, and materials to perfectly match your brand and event needs.

Once the event is over, your umbrellas can serve your business in various other ways, whether as part of your outdoor seating area or for another event in the future. In this sense, they represent excellent value for money (especially over the long term).

Pairing Umbrellas with Custom Wind/Cafe Barriers

You don’t have to stop at branded outdoor umbrellas. Cafe barriers/wind barriers are an excellent way to complement your outdoor event setup. These barriers provide added protection against wind, allow you to cordon off a section from other competitors, and ultimately, give you more branding opportunities with customisable printing options. 

Available in durable PVC or acrylic materials, our café barriers create a unified, professional look, perfect for outdoor seating areas, trade shows, or market stalls. They are fully customisable to match your branded umbrellas and help to create a seamless and inviting space for all.

Much like umbrellas, these barriers are also incredibly easy to transport, set up and pack up. What more could you need?

Where to Use Your New Branded Umbrellas

Branded umbrellas aren’t just useful for keeping the sun off customers—they offer versatile marketing opportunities across a variety of events and locations. Whether you're looking to enhance your brand’s presence at an outdoor event, or simply provide a polished, professional look to your venue, these umbrellas can make a big impact. 

Here’s where branded umbrellas can be used to maximise their potential:

Corporate Events: Branded umbrellas offer shade while promoting your company at outdoor product launches, exhibitions, or networking events. They create a professional, cohesive look for your space.

Outdoor Festivals and Markets: In crowded environments, like food festivals or craft markets, a distinct branded umbrella can make your business stand out and draw attention.

Cafés and Restaurants: Branded umbrellas are perfect for outdoor dining areas, providing comfort for your patrons while reinforcing your brand identity.

Outdoor Weddings and Celebrations: Perfect for adding style and shade to weddings, especially if you're a sponsor or vendor at the event.

Sporting Events: Provide shade for spectators and athletes while promoting your brand to a large audience in open outdoor environments.

Resorts and Hotels: Elevate poolside areas, gardens, or beachfront spaces with stylish branded umbrellas that reflect the identity of your establishment.

Community Events and Fairs: Stand out at local fairs, charity events, or festivals while keeping attendees comfortable with well-placed branded umbrellas.

Retail Pop-ups and Outdoor Stalls: Create a professional look for your pop-up retail store while drawing foot traffic to your stall. Umbrellas can help define your space and provide protection from the sun or rain.

Explore Our Outdoor Umbrella Options

At Indoor Outdoor Imports, we provide a range of umbrella styles designed to meet the needs of different businesses. Some of our most popular options include:

Traditional Market Umbrellas: These centre-pole umbrellas are perfect for restaurants, cafés, and markets. Their classic design is ideal for areas with limited space while still providing ample shade.

Cantilever Umbrellas: Cantilever umbrellas offer flexibility by positioning the pole to the side, freeing up space under the canopy. This makes them an excellent choice for larger events or areas where seating arrangements are more dynamic.

Customisation Options: With over 50 canopy colours and patterns to choose from, as well as options like retractable mechanisms, wind vents, and UV-resistant fabrics, you can tailor your umbrella to match your specific branding and functional needs.

Get Custom Branded Event Umbrellas from Indoor Outdoor

Whether you’re in Sydney, Melbourne, Brisbane, Adelaide or the Gold Coast, our premium commercial market umbrellas are right there providing strong lasting protection. Whether you’re in need of a permanent fitting or looking to erect a once-a-week stall, we supply a versatile range of market umbrellas for all environments.

Our eco-friendly Permaset inks allow us to create vibrant, long-lasting branded designs that align with your sustainability goals, while the umbrellas' durable materials allow them to stand the test of time. 

Explore our collection today and discover how we can help elevate your brand at every event.